MICE

The expressions of Italian hospitality: revivals, innovation, and new identities

10/11/2025

Sala delle Muse, Posta Donini 1579, UNA Esperienze © Luca Petrucci

New openings

W Florence, Florence (Tuscany)| 5-star Hotel | July 2025
119 rooms, 4 meeting rooms
Overlooking Piazza dell’Unità d’Italia at the gateway to the historic centre, the new W Florence channels the brand’s cosmopolitan spirit and intertwines it with Florence’s artistic soul. Its bold, immersive interiors reinterpret the Renaissance through a contemporary lens of light, colour, and material. Versatile meeting spaces and cutting-edge technology host creatively driven events, while the panoramic rooftop and vibrant atmosphere unveil a new expression of Florentine hospitality — dynamic, visionary, and genuinely inspiring.

W Sardinia, Poltu Quatu (Sardinia) | 5-star Hotel | August 2025
154 rooms, 9 meeting rooms
Surrounded by sculpted granite formations and emerald waters, the new W Sardinia – Poltu Quatu translates the brand’s signature energy into a Mediterranean key. Here, design meets nature at its most authentic, balancing vitality and contemplation. Flexible meeting venues, luminous settings, and a thriving marine life form the perfect backdrop for MICE experiences where inspiration flows directly from the landscape of Costa Smeralda. A forward-thinking haven for those seeking events infused with rhythm and timeless allure.

Refurbishment and Rebranding

Hilton Turin Centre, Turin (Piedmont) | 5-star hotel | September 2025
175 rooms e 11 meeting rooms
Completely transformed after an extensive redesign, the new Hilton Turin Centre brings understated elegance to the heart of the city. Clean lines and contemporary hues define design-led rooms and next-generation conference facilities: 11 modular meeting rooms and two foyers spanning 846 m². A bar, restaurant, and wellness area with spa complete this address that blends comfort, technology, and urban style.

Tivoli President Milan (Lombardy) | 5-star Hotel | October 2025
239 rooms
In the heart of Milan’s Fashion District, the Tivoli President Milan marks the brand’s debut in the city with a sophisticated reinterpretation of urban luxury. Its 239 rooms — including 60 suites and junior suites with balconies — combine premium materials with contemporary taste. The Presidential Suite, featuring a private terrace overlooking the Duomo, embodies the pinnacle of the experience. Event spaces, fine dining, and a wellness centre dedicated to longevity complete this refined retreat in Milan’s creative core.

Best Western Hotel Madison, Milan (Lombardy) | 4-star Hotel | July 2025
106 rooms
Just steps from the Central Station, the Best Western Hotel Madison renews its business identity with a 78 m² meeting room accommodating up to 65 participants. Equipped with the latest videoconferencing technology, high-speed Wi-Fi, and a professional sound system, the room offers a bright and adaptable environment. The myWO coworking area, custom catering options, and dedicated assistance round out an ideal blend of efficiency, practicality, and genuine warmth.

Hotel Gabrielli, Venice (Veneto) | 5-star Hotel | August 2025
66 rooms, 2 meeting rooms
Set along the Riva degli Schiavoni, the legendary Hotel Gabrielli returns to life under the Starhotels Collezione brand after a refined restoration by Andrea Auletta. The conservative approach enhances Venetian charm by reducing the number of rooms to create larger, brighter spaces. Among the highlights: the Felice al Gabrielli restaurant, inspired by Kafka’s letters; the sophisticated K Lounge Bar; the Terrazza Gabrielli with 360° lagoon views; and an intimate, elegant spa. With its 600 m² private garden and dedicated event areas, the hotel reaffirms itself as an iconic venue for atmospheric gatherings and soirées.

Posta Donini 1579, UNA Esperienze | 4-star Hotel
48 rooms, 10 meeting rooms
Nestled in the greenery of San Martino in Campo, the historic estate Posta Donini 1579, UNA Esperienze unveils its renewed park and a completely redesigned restaurant. Across 48 rooms and 10 combinable meeting spaces, each area is conceived to host events and convivial moments immersed in nature.
A place where landscape and heritage intertwine — designed for experiences that blend refinement and quiet contemplation.

Bernini Palace Hotel, Florence (Tuscany) | 5-star Hotel | September 2025
74 rooms, 2 meeting rooms
In the heart of Florence, the Bernini Palace — part of the Duetorrihotels group — reveals its new identity after a restyling that bridges past and present. Rooms, common areas, and the historic Sala Corsini have been reimagined to host events for up to 40 guests, in a seamless harmony of charm and innovation. Murano glass installations, custom carpets, and subtly orchestrated lighting lend the interiors a sense of discreet yet enveloping sophistication. An exceptional venue for events seeking both inspiration and prestige, without losing touch with an authentic Florentine spirit.

Hotel Imperiale, Rome (Lazio) | 4-star Hotel | September 2025
81 rooms
Reopening on Via Veneto, the renewed Hotel Imperiale, part of the Omnia Hotels group, shines again after a meticulous renovation balancing tradition and innovation.
Led by architect Andrea Auletta in collaboration with the Heritage Authority, the project restores the splendour of a 19th-century building, combining technical precision with aesthetic grace. Noble materials, scenographic lighting, and design inspired by Rome’s great monuments express a new vision of welcome. The Convivio Lounge Restaurant and photographic works by Marco Giustiniani complete a concept where art and hospitality meet in perfect accord.